This talk will explore what it means to step into “the unicorn role”, a rare position that combines the best of both in-house and agency worlds. Abby McElmurray will share why choosing a unicorn role can transform your career, plus behind-the-scenes stories and an inside look at some of the major brands, events, and immersive experiences she's helped create, from global sports spectacles to luxury fashion showcases. We’ll explore how design can go beyond visuals to shape moments and environments, and why the right role can open doors you didn’t even know existed. When: October 7, 5:30 PM Where: Zoom (a link will be sent the day before)